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How Mobile Can Bridge The Digital And Physical Worlds In New Ways
Given Google’s core search business and ad-based revenue model, why is the company making the major investment that is the recently-announced *Google* Wallet–an NFC-based mobile payments solution?...
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A Sensor In Your Pocket: The Future Of Mobile Is User Context
Mobile has the potential to be even bigger and more disruptive than the Internet. That’s a bold statement, but it’s at the heart of a new Forrester Research report published today by my colleague Julie...
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The New Catalog? Online Shopping On Tablets Growing
As more and more tablets find their way into the hands of consumers, the payoff from tablet-oriented shopping experiences could become very intriguing, according to new data from Forrester Research....
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How Mobile Location Services Will Fade Into The Background
Location-based services have been around for quite some time but uptake has been slow: less than 20 percent of European consumers report that they own a mobile phone with GPS support according to the...
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Tablet Makers Have A Better Shot Against iPad In Europe, Says Forrester
Apple (NSDQ: AAPL) has all but cornered the market for tablets in the U.S., say researchers at Forrester, who predict that its iPad will take 80 percent of all tablet sales this year in North America....
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Amazon Could Sell Three To Five Million Tablets In Q4 2011, Forrester Says
Watch out, Apple: The Amazon (NSDQ: AMZN) tablet, widely expected to be released this September or October and to be cheaper than the iPad, will be the “only credible iPad competitor in the market” and...
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Has Microsoft Missed The Boat With A Tablet OS? Forrester Says Yes
Android device makers, RIM (NSDQ: RIMM) and (catastrophically) HP (NYSE: HPQ) have made little dent so far in the tablet market, currently dominated by Apple (NSDQ: AAPL) and the iPad, and a new report...
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Study: Book Publishers''Optimism Waning' As Digital Transition Continues
Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry: Only 28 percent of publishing executives think their company...
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5 key takeaways from paidContent 2012
It’s all about the platform — except when it isn’t: Many speakers at paidContent 2012 spoke about the opportunities, challenges and constraints of creating digital content. Here are five key takeaways...
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Study sees takeoff in automated ad buying for video — but will prices hold up?
Video has been an ongoing bright spot for the online ad industry, offering brands the chance of a TV-like experience while providing publishers a healthy revenue stream. Now, the video ecosystem is...
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Privacy as the next green movement? Study says companies will compete on data...
As data breaches become a fact of life in the age of cloud computing, new evidence suggests that consumers are seeking out companies that protect their privacy. According to Forrester Consulting,...
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The Great Video SEO Frontier
While efforts to get web sites onto the top page of Google’s search results have spawned an entire industry, people are only starting to seriously consider the value of video optimization for search....
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SaaS Grows Up and Validates the Cloud
The next generation of highly successful software as a service (SaaS) companies will likely focus on delivering collaboration and IT management, according to a report out today from Forrester Research....
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Will Consumers Shell Out $150 for A Green Laptop Battery?
Updated: Would you pay $150 for an energy-efficient battery for your laptop? In this economy? Hewlett Packard and Boston Power, a three-year-old startup that makes rechargeable lithium-ion batteries...
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Forrester Backs Private Clouds — Will Others Follow Suit?
Forrester analyst James Staten recently authored a pair of reports on cloud computing that do something increasingly rare in the world of cloud analysis: give useful advice. Rather than talk about...
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The Dawning Age of Social Navigation
[qi:gigaom_icon_mobile] Within five years, your cell phone will replace your Garmin, TomTom or whatever personal navigation device is currently sitting in your car, according to a Forrester report...
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Studies Say Web Video Usage Overstated, P2P Users Buy More DVDs
Two research reports have just been released that aim to dispel two commonly held media consumption assumptions: one, that online video usage is pervasive, and two, that P2P users steal all the content...
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Forrester: Interactive To Grow To 21 Percent Of All Ad Spend By 2014
And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion… Forrester: Interactive To Grow To 21 Percent Of All Ad...
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Forrester: Average Video Contest Prize Is $4,505
Want Doritos to run your ad in the Super Bowl? Want to have the “Best Job in the World“? In some cases your video-making skillz may just win you a contest. On the flip side, want to inspire passion...
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Forrester: One Quarter of Web Users Watch Online TV Shows
Do you Hulu? You’re not alone, though you could probably still be called an early adopter. Some 25 percent of U.S. online consumers in a recent survey told Forrester they now watch TV online, up from...
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